Beauty used to be something you searched for. StyleUp will make it something you discover — and book in one tap. Launching 2028.
Booksy books. Fresha manages. Instagram reaches. But none of them turn attention into income — or make clients discover someone new. That gap is the market.
Glowfeed™ is what happens when a beauty feed is also a marketplace. Every look you scroll is bookable. Every style you save belongs to you. Tap once — confirmed.
Your work is your marketing. Your profile is your business. Post a photo — it becomes your portfolio, your storefront, and a booking entry point at the same time.
One profile. Your work. Your rates. Your booking link. Your Beauty Circle™ clients. GlowID lives everywhere: your portfolio, your posts, client moodboards—and travels with you to every city StyleUp launches.
Revenue analytics, client CRM, smart calendar, and GlowEnergy™ rank.
Five surfaces. One coherent system. Every surface is designed and demoable — tap any tab to explore the prototype.
The products your pro used on you — tagged in the post, shipped same-day. Brands pay the commission, pros earn the cut.
The worlds open in sequence. The cities launch based on demand. Every @handle claimed moves both forward.
The beauty platform where every look is bookable, every professional has a home, and every city opens based on who shows up first.
Invite 5 friends who Claim handles → founding member status upgrade
What beauty services do you usually book?
Your @handle moves both. It counts toward your city opening and toward the founding base that unlocks each world.
Every platform in beauty manages existing supply. None of them create new demand. That's the structural gap — and the entire StyleUp thesis.
Booksy & Mindbody exited on one revenue line. Toast scaled to 10× their size by stacking SaaS + fintech + commerce. StyleUp ships all three from day one — in a category 3–5× larger than restaurants.
Each vertical got its OS once the infrastructure existed and one player was bold enough to build it.
Beauty's infrastructure is finally ready. So are we.
Booksy books. Instagram discovers. Shopify sells. None own the transaction + identity layer. And the lock-ins compound from day one.
| Capability | Booksy | Shopify | StyleUp | |
|---|---|---|---|---|
| 1-tap booking from content | ✗ | ✗ | ✗ | ✓ |
| Discovery feed algorithm | ✗ | ✓ | ✗ | ✓ |
| Professional identity (GlowID) | ✗ | ✗ | ✗ | ✓ |
| Services + product commerce | Services only | Products only | Products only | Both |
| Take rate | 15% | N/A | 2.9% | 8% |
Every client's beauty history, formulas, moodboards, and trusted pros live in one permanent identity. Leaving means losing it all. Each booking adds context.
Every booking auto-builds a client's trusted-pro graph. Switching means abandoning your stylist, nail artist, lash tech — your whole beauty team. Unportable.
Deposits, tips, no-show protection, brand commission attribution all flow through StyleUp. Switching means losing booking history and earnings infrastructure.
Booksy can't add identity. Instagram can't add booking. Shopify can't own clients. Each lock-in compounds with every transaction — pro by pro, city by city.
"StyleUp removes friction from discovery and booking, then monetizes the operating system powering beauty professionals behind the scenes."
Pre-seed is a bet on the founder — and on whether that founder has thought clearly about what could kill them.
Building StyleUp because beauty is the last $500B+ category without a creator-native platform — and because every pro I know is paying three apps to do one job. Designer, builder, and operator. Lives the problem.
Pre-seed open. Looking for one or two partners who see how a $500B+ industry without a demand layer becomes a category-defining platform.
"I'm building StyleUp because I watched talented professionals lose clients to friction every week. Three apps, zero continuity, constant friction — the tools were never built for them. So I'm building the tools."